The Christmas season is upon us and with it brings a huge opportunity for businesses of all shapes and sizes to boost their online sales. As shoppers increasingly look to avoid crowded shopping malls, online shopping is becoming the method of choice to get through our Christmas shopping list. Here are some tips for you to get your online strategy right in time for Christmas.
1.Is your site mobile friendly?
It’s no secret that consumers love to shop online. What’s interesting about this is the percentage of those that complete purchases using their mobile phones. As a result, consumers expect that your website is going to be optimised for mobile use to ensure they have a great user experience and can easily make their desired purchases.
2.Promote gift card options
Choosing the right present for someone can be a nightmare, especially if that person is particularly choosy. That’s why it’s important to enable customers to purchase gift cards from your business. It’s an easy way to buy someone a gift from a brand they know the person loves, without having to select a particular product or service.
3.Be clear on your delivery options
It’s every Christmas shoppers nightmare when they find the perfect gift, only to find out that it won’t be delivered before Christmas. You need to set expectations upfront with customers so they understand what the delivery options and time frames are. Making this clear and simple will increase the chance of more sales this Christmas.
4.Promote your best-selling Christmas gifts
Update your website with a Christmas landing page that promotes the most popular products and services for the Christmas period. Customers will appreciate this user experience as it helps them in their decision-making process.
5.Email your existing customers with Christmas offers
Christmas can be an expensive time of year for shoppers, so they’re always on the lookout for a deal. That’s why it’s important to treat your existing customers with some Christmas bargains. It’s an opportunity to engage with your database to wish them a happy holiday and for you to promote any special Christmas deals on offer.
Christmas is a busy time of year for businesses and can be one of the most profitable if approached correctly. Use the above tips to take advantage of the holiday season and generate new opportunities with your customers. Happy holidays!